Coaching Mastery Training For Leaders

In modern organisations, coaching is applied in three ways to develop people. Top and middle management are provided with professional coaching services, internal coaches are trained for employee development, and leaders at all levels are taught a coaching style of management.

The course prepares participants to implement all three approaches. It trains a high level of skills for internal coaches, provides tools for coaching management, and lays the foundation for professional coaching skills. Additionally, the skills acquired also help in managing relationships, solving complex situations, and successfully making sales.

Leaders who have participated in previous courses have achieved an increase in employee initiative, fewer “fires” to put out, successful implementation of changes, a good internal climate, and satisfaction with their work.

Coaching skills cannot be acquired by reading books but are learned through experience. Therefore, the course is very practical, and participants have ample opportunities to try out different techniques, recognize what works and what doesn’t, and thereby encode the new skills into their “cell memory”.

We call the course a masterclass because it is led by two ICF Master Certified Coaches: Duncan Coppock and myself, Ivar Lukk. We share skills acquired through years of experience and create a memorable learning journey.

Duncan Coppock is an exceptional coach and mentor who has trained hundreds of coaches to become International Coach Federation certified. Duncan is a “brain surgeon” of coaching methodology, capable of deconstructing communication to its fundamental elements with his “scalpel” and reassembling them in the best form. Just experiencing a part of his training on listening and questioning can profoundly transform communication skills.

Duncan’s knowledge and experience are awe-inspiring. He has been coaching since 1998, working with leaders in the USA, Australia, five European countries, Malaysia, Singapore, and Russia.

In the foreword to Duncan’s book “The Self Factor. The Power of Being You. A Coaching Approach”, 2005, John Whitmore, one of the founders of coaching methodology, says: “It is rare for me to come across a book with which I agree so wholeheartedly. The only difference is the style; Duncan is more systematic and thorough than I am.” Duncan explains his dedication to teaching coaching HERE.

As the course’s second trainer, I bring over 30 years of top management experience, neurolinguistic programming skills at the NLP Master Practitioner level, and more than 3500 hours of experience in both individual and team coaching of leaders.

Detailed course information

The course is highly flexible! It consists of 2 modules (a total of 70 academic hours, of which 48 academic hours are in-person seminars, 8 academic hours are online sessions, and 14 academic hours are independent work and coaching practice). By the end of the course, learners will:

  • Be familiar with the International Coach Federation (ICF) coaching competencies.
  • Be able to conduct structured coaching sessions using models learned during the course.
  • Be able to analyse the coaching process.
  • Know when to apply coaching leadership.
  • Be able to implement coaching conversations in leadership.

To successfully complete the course, participants must attend at least 85% of the in-person sessions (seminar room trainings + webinars) and complete 100% of the prescribed practice. Acquisition of coaching competencies and coaching conversation skills in leadership situations are assessed through observation during the practical exercises conducted in the in-person sessions. For the independent coaching practice sessions, participants will write a self-analysis in a given format.

Upon acquiring the learning outcomes and passing the assessment,
learners will be issued a certificate from Self Factor Coaching stating that they have completed two modules of an ICF-accredited course.
The participants who wish to become certified coaches and apply for the ICF Associate Certified Coach (ACC) credential can take part in the follow-up course "Professional Coach."
Together, these two courses form the ICF-accredited Level 1 training program (registered as Self Factor Coaching, Coaching Mastery Training for Professionals). 
Establishing a Coaching Relationship
The essence of coaching and comparison with other development methods.
Coaching agreements.
Creating a sense of security and confidentiality.
The Foundation of Professional Coaching
ICF coaching competencies.
Coaching ethics.
Listening Skills
Supportive, reflective, and perceptive listening.
Interpreting information from tone of voice, body language, and silence.
Identifying values, patterns, and aspirations.
The Art of Questioning
Fostering awareness, a sense of responsibility, and the will to act.
Sources and quality of questions.
The "Camera Method".
Powerful questions.
Effective Coaching Support System
Conscious not-knowing, the "blank slate" state.
FORGOALS coaching model.
Coaching practice.
Internal Coaching in Companies and Organisations
How does it work?
Developing the skills of internal coaches.
Supervision and mentorship for internal coaches.
Neurolinguistic Programming (NLP) Techniques in Coaching
The presuppositions of NLP.
R. Dilts' Logical Levels.
The future back process
Coaching Leadership, Part 1.
Comparing coaching leadership with neutral coaching.
Conflict of interests for leaders.
Solving management cases and role-playing.
Coaching practice.
Coaching Quality
ICF markers for assessing a coaching session.
Clear and impactful communication.
Planning and agreements for a series of coaching meetings.
Analysis of coaching sessions.
Coaching for Change
Change model.
Identifying and transforming beliefs.
Deepening Coaching Skills
Motivation techniques.
Use of metaphors.
Applying intuition.
Challenges and moments of truth.
ANSWERS coaching model.
Coaching Leadership, Part 2.
Reflection and learning from experience
Systemic team coaching model
NLP Methods in Coaching
Utilising sensory channels
Drama triangle process
Coaching practice
Module 1 (2 + 1 days)
15.-16. October 15-16 and November 14, 2024
Module 2 (2 + 1 days)
8.-9. January 8-9 and February 7, 2025
The training takes place at Kadaka Conference Centre, Kadaka tee 4, Tallinn.
The course focuses on learning through practice and discovery. Participants have the opportunity to refine skills with each other and conduct real coaching with their personal coachee, who we will provide during the course.
The training group size is 12 - 15 people. 

The price of the Coaching Mastery Training for Leaders is 2350 EUR + VAT (if applicable).

The price of the follow-up course, Professional Coach, is 1350 EUR + VAT (if applicable). It includes 10 mentoring hours required for applying for the ACC credential from the ICF.

If, after registering for the course and paying the fee, there are obstacles to participating, it is possible to join the next training group. The course fee is non-refundable.

To register for the training, please send an email to indicating the name(s) of the participant(s), employer, position, email address, and details of the payer for the training.

Your email will be responded to within three working days at the latest. You may also call +372 5177474 to ask any questions or get more details about the courses.